A passion for helping others succeed is what drives us. That passion has afforded us the privilege to build and manage amazing websites for over a decade. Our web projects coupled with our industry experience is truly one of a kind. We are conveniently located in the Twin Cities. Our mission is to provide excellent end-products, cutting edge solutions, and amazing support. We do it as fast and efficiently as possible and we do it throughout the entire State of Minnesota.
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Our custom tailored web design, mobile application, and development packages are all-inclusive. Not to mention we offer affordable Search Engine Optimization (SEO), E-Commerce and Custom Programming. That means you can focus on day to day operations for your business and leave the rest to us.
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Originally this post was going to be titled 'Questions you should ask your web designer.' Then it seemed that it would be more useful to write about what your designer should be asking you. That way, it can act as a checklist to help you find the best designer for your site. So if you're currently looking for a new website, these are the key questions that designers and developers should be asking. A web designer's job isn't simply to copy and paste your content online - they need to understand your business in order to build you the most effective site.What is the site for?It might seem obvious but the designer should ask you first and foremost what the website is for. For one thing, that will help you crystallise in your own mind why you need a site. Typical answers to this question would include: 'I need to promote my business', 'I want to find new clients', 'I want to raise awareness of my business', and so on.I've asked potential clients this question in the past and seen their faces go blank. You need to understand fully what your site is for and you'll need to communicate that to your designer.Who is the site for?Again, it feels obvious but I guarantee there are web design companies out there who aren't interested in finding out more about the profile of likely visitors to your site. Designers need to understand what sites your typical visitors might be familiar with and what their expectations are when they come to your site. With this information they can then design a site that fits the conventions that visitors will expect from your site and their experience won't jar.Who are your competitors?Your designer should be asking this so that they can find out as much as possible about your business. They need to research your competitors' sites to understand how you differ, what your unique selling point is - and to be sure they design you a better site.How will people find the site?The design of your site, and particularly the way its content is structured, will differ according to how visitors will come to your site. If it's a brochure site, you may direct most of your clients there yourself. If you are looking to acquire new clients via your site, your designer may need to pay more attention to optimising the content for search engines. Don't assume that all sites are the same - this kind of question will establish how deeply your designer is thinking about your site.What's your site's key message?Your site needs to communicate what it's about to visitors within the first few seconds. It's a cliche but first impressions count. Users make decisions about you and your business very quickly based on your website, so you need to grab their attention, present a professional appearance, and tell them succinctly what makes you special.What would be the ideal outcome of a visit to your site?Once people have found your site what do you want them to do next? The website is not an end in itself. If you're selling products online then you'll want people to make a purchase. If your site isn't an online shop, then what should the outcome of the visit be? Often, it's simply that you'd like the user to get in touch with you. In which case, your contact section should be clearly visible to the user.What will make visitors want to return?Getting visitors to your site is hard; getting them to return is even harder. Social media tools like Facebook, Twitter, LinkedIn and so on allow you to connect with your visitors in ways that you couldn't previously. Your designer should be able to suggest the best ways for you to hook your visitors in and keep them coming back.One of the best ways to encourage visitors to return is to keep giving them interesting and relevant content. When speccing out your new site, think about how you're going to add new content. It can be an expensive business to keep going back to your developer every time you want to add a news item.Hopefully this list will have given you a few ideas the next time you're out there looking for a new website. There are far too many design companies who rely on the same templates, churning out the same site over and over. Every site should be unique - make sure you understand what is unique about yours, and make sure you find a designer who wants to understand this too.
Qualifications To Become A Web DesignerWeb design is a very important factor in the success of your online business. In fact, the importance of website design cannot be overemphasized, even though most people who run their own web-base business do not understand the term.What is Web DesignDesigning a website is not confined to the appearance of the site, just as a designing a building involves more than just its external appearance. Inexperienced web designers focus too much on the graphics and not enough on the functionality and the likelihood of the website to be listed on search engine results for specific search terms (aka 'keywords'.)Here are some of the web design features that should be include in a good, functional website. These are just a few of the elements of a website on which you should focus to provide a good balance between visitor satisfaction and optimization for high rankings on Google and other search engines. These are the two fundamentals of good website design.Website Design and Visitor SatisfactionPeople visit your website for a reason. They have an objective, and the easier you enable them to achieve that objective the more likely they are to return to your site. Too many websites are over-complicated, with long pages that need a lot of scrolling to reach important information. You can avoid this in two ways:Anchors: Anchors enable visitors to rapidly reach a position on a particular page relating to the information most important to them. Short clickable links relating to important aspects of the content of a page can be used to enable people to avoid unnecessary scrolling. By clicking on anchored links, the page will scroll automatically to the area of text associate with that link.Silo Structure: With a silo structured website, the Home Page introduces the topic in general, with a sidebar offering links relating to specific aspects of that topic. For example, with a golf site, such links could lead to individual pages introducing sub-topics such as Golf Equipment, Apparel and Instruction. Each of these pages will have similar links relating to pages on that specific sub-topic, such as swing mechanics, curing a slice, and the grip.Website NavigationBy using a combination of simple, clear navigation links, your visitors can quickly access the pages relating to the information they are seeking. You can also provide them with a means of interacting with the site and with you. A contact form, comments section and even an opt-in form for a newsletter can help visitors feel more than just a potential customer.Visitor satisfaction is a very important aspect of web design, because in too many cases people visit a website and never return. In fact, most visitors will come to your home page and then leave it within 30 seconds or less. To help avoid that, you must make them feel welcome, and make it easy for them to find what they are looking for.Search Engine OptimizationSearch engine optimization (SEO) is a broad term referring to the way your web design conforms to the requirements of search engine indexing and ranking algorithms, Google in particular. Google is the largest search engine by far, taking around 80% of all web searches. SEO is a very important aspect of website design, and without pandering to Google's needs you may as well have no website at all.A search engine scans the source code of your entire site, following links where they exist and examining the authority of incoming links from other web pages a websites. Your ranking, or listing position in web search results pages, will depend upon how relevant your individual pages are to the search term used and on the authority given to your page by others.Keyword ResearchSEO in Web design is too complex a topic to discuss in just a few paragraphs. However, you must optimize your website to figure in the search engine rankings for the main keyword for your page. A component of good web design is to optimize each individual page for one keyword. That word, or short phrase, should be established after carrying out intensive keyword research.This research should identify keywords with a good combination of frequent use by those seeking information on your topic, and the minimum of other web pages catering for them. If there are several good keywords, then you should publish a page for each one.There are many more factors involved in SEO than just this, and your web design efforts should focus on the most important of these. This will in turn enable your pages to be indexed and listed by Google, Bing, Yahoo and other search engines in high ranking positions. Without exposure in search results, your website will fail.
From compelling web designs to captivating interactive experiences, take your digital marketing beyond the expected. Learn how web designers and Internet marketers can help you connect with your audience – There are many opinions on what makes a website successful, and with all of those opinions come a lot of misconceptions about best practices and usability.